![]() What is an employer value proposition?Īn employer value proposition (EVP) encompasses your organization’s mission, values, and culture, and gives employees a powerful reason to work for you. ![]() Those people often broadcast their positive experience to job candidates, clients, customers, and other stakeholders, further broadening the reach and impact of your employer brand. ![]() It communicates that your organization is a worthy employer, which boosts recruitment efforts, employee engagement, and retention.ĭone well, employer branding will spark buzz around your company, which will attract motivated job seekers and build an army of happy employees. You can do this by showcasing your organization’s unique cultural differentiators and amplifying them to position your company as a desirable place to work.Īn employer brand that resonates is about defining the essence of your company - both how it’s unique and what it stands for - and aligning that with the candidates you want to attract. What is employer branding?Įmployer branding is how you proactively manage your employer brand to market your company to desired job seekers. You need skilled team members to drive your business forward and the best way to attract, engage, and retain them is to build your reputation as a great place to work. Without one, hiring and retaining talented employees becomes challenging - and costly. This is your employer brand and it lives and breathes in the minds and hearts of your candidates and employees.Ī positive employer brand is critical in today’s competitive job market. There’s another brand related to your consumer brand that encompasses how you’re viewed in the talent market. That reputation is known as your consumer brand, and it can be a powerful if somewhat mysterious force. Your company’s reputation can inspire a specific perception - emotional, instinctive, intellectual - in the people who see your ads, use your products, and speak to others about you. It could include thoughts about your products, services, leaders, team members, history, and more.
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